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The Centre Bell, which was inaugurated in 1996 as the Molson Centre, is the most important sports, cultural and business venue in Montreal.

On February 26, 2002, Bell Canada acquired the naming rights to the Molson Centre, and as of September 1, 2002, it became known as the Centre Bell. This business agreement between Bell, Molson and the Montreal Canadiens enables Bell to expand its community involvement and develop business synergies with the Canadiens and Molson.

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